Advertising, promotion, and other aspects of integrated marketing communication Shimp, Terence A.
Material type:
TextPublisher: Brazil : Cengage Learning, 2013Edition: 9th ed.Description: 729 p.ISBN: 9781133191421.Subject(s): -- School of Business and EducationDDC classification: HF 5823 .S55 2013
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5823 .S55 2013 (Browse shelf) | Available | KYU/2017/7369 |
Total holds: 0
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| HF 5823 .C48 2015 Foundations of advertising : Theory & practice | HF 5823 .J84 2009 Advertising management / | HF 5823 .K39 2008 Advertising & sales promotion | HF 5823 .S55 2013 Advertising, promotion, and other aspects of integrated marketing communication | HF5823.W466 2015 Advertising : | HF5823 .7 1969 Advertising, Its Role in Modern Marketing : | HF5837 .P37 2006 Advertising campaign strategy : |
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