International direct marketing [electronic resource] : principles, best practices, marketing facts / Manfred Krafft...[et al.] (editors).
Contributor(s): Krafft, Manfred.
Material type:
TextPublisher: Berlin ; New York : Springer, c2007Description: 1 online resource (xxv, 326 p. : col. ill.).ISBN: 9783642072581; 9783540396314 (print); 3540396314 (print); 9783540396321 (ebook); 3540396322 (ebook).Subject(s): Export marketing. -- School of Business and Education | Direct marketing. -- School of Business and EducationAdditional physical formats: No titleDDC classification: HF 5415.12 .K73 2010 Online resources: Connect to MyiLibrary resource Also available in print.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.12 .K73 2010 (Browse shelf) | Available | KYU/2017/7170 |
Total holds: 0
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| HF 5415.12 .A53 2009 Business market management : | HF5415.12 .C68 2009 Marketing channels | HF5415.12 .C68 2009 Marketing channels | HF 5415.12 .K73 2010 International direct marketing | HF 5415.12 .M67 2001 Business-to-business marketing : | HF 5415.12 .P43 2014 Industrial marketing | HF 5415.12 .P47 2014 Strategic integrated marketing communications / |
Title from e-book title screen (viewed March 18, 2008).
Also available in print.
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