Normal view MARC view ISBD view

Consumer behavior / Schiffman, Leon G. Leslie Lazar Kanuk.

Material type: Text

TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Edition: 9th ed.Description: xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.ISBN: 978-81-203-3086-3.Subject(s): Consumer behavior. -- School of Business and Education | Motivation research (Marketing)DDC classification: 658.8/342

List(s) this item appears in: Marketing

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Long Loan Book	Kirinyaga University Library General Stacks	Non-fiction	HF 5415.3 .S35 2007 (Browse shelf)	Available		KYUC/2008/1309

Total holds: 0

Previous								Next
Previous	HF 5415.3 .B53 2006 Consumer Behavior	HF5415.3 .H39 2016 Consumer Behavior/ Building Marketing Strategy	HF 5415.3 .K27 2011 Consumer behaviour: Science and practice.	HF 5415.3 .S35 2007 Consumer behavior /	HF 5415.3 .S65 2002 Consumer behaviour :	HF 5415.32 .S65 2015 Consumer behavior :	HF 5415.33 .H55 2003 How to measure customer satisfaction /	Next