Consumer behavior / Schiffman, Leon G. Leslie Lazar Kanuk.
By: Schiffman, Leon G.
Contributor(s): Kanuk, Leslie Lazar.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Edition: 9th ed.Description: xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.ISBN: 978-81-203-3086-3.Subject(s): Consumer behavior. -- School of Business and Education | Motivation research (Marketing)DDC classification: 658.8/342
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.3 .S35 2007 (Browse shelf) | Available | KYUC/2008/1309 |
Total holds: 0
Includes bibliographical references and indexes.
Open Library: