International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole, and Robin Lowe.
By: Phillips, Chris.
Contributor(s): Doole, Isobel | Lowe, Robin.
Material type:
TextPublisher: London ; New York : Routledge, 2016Edition: 7th ed.Description: 465 p. : ill. ; 26 cm.ISBN: 9781473723702; 0415089859 (pbk.).Subject(s): Export marketing -- School of Business and Education | Export marketing -- School of Business and EducationDDC classification: HF 1416 .D66 2016
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 1416 .D66 2016 (Browse shelf) | Available | KYU/2017/7396 |
Total holds: 0
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| HF1359.O272020 Global Political Economy : Evolution and dynamics | HF1359.O272020 Global Political Economy : Evolution and dynamics | HF1359.O272020 Global Political Economy : Evolution and dynamics | HF 1416 .D66 2016 International marketing strategy : | HF 1416 .H65 2013 Global marketing : | HF 1611.7 K37 2000 ACP-EU Partinership agreement: | HF 1713 .N48 2001 Greening Trade and Investment : Environmental Protection without Protectionism |
Includes bibliographical references and index.
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