Marketing research / Alvin C. Burns, Ronald F. Bush.
By: Burns, Alvin C.
Contributor(s): Bush, Ronald F.
Material type:
TextPublisher: Boston : Pearson, c2014Edition: 7th ed.Description: xxix, 459 p. : ill. ; 26 cm.ISBN: 9780133074673; 0133074676.Subject(s): Marketing research. -- School of Business and EducationDDC classification: HF5415.2.B779 2014
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library | Non-fiction | HF5415.2.B779 2014 (Browse shelf) | Available | KYU/2017/7380 |
Total holds: 0
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| HF5415.15 .B69 1992 The economics of quality, grades, and brands / | HF5415.15.M67 2009 Eating the big fish : | HF5415.2 .B47 2013 Marketing Research. | HF5415.2.B779 2014 Marketing research / | HF5415.2.M29 2007 Marketing research : | HF5415.3 .A83 1998 Consumer behavior and marketing action / | HF 5415.3 .B53 2006 Consumer Behavior |
Includes bibliographic references and index.
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