Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
By: Baran, Stanley J [author.].
Contributor(s): Davis, Dennis K [author.].
Material type:
TextSeries: Cengage series in mass communication and journalism: Publisher: Stamford, CT : Cengage Learning, [2015]Copyright date: ©2015Edition: Seventh edition.Description: xxi, 408 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781285052076 (pbk.); 1285052072 (pbk.).Subject(s): Mass media -- School of Business and EducationDDC classification: P 90 .B37 2015 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | P 90 .B37 2015 (Browse shelf) | Available | KYU/2017/7147 |
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| P90 .B37 2012 Mass communication theory | P90 .B37 2012 Mass communication theory : | P90 .B37 2015 Communication theories origins,methods and uses in mass media | P 90 .B37 2015 Mass communication theory : | P 90 .D66 2013 The dynamics of mass communication | P90 D8333 2010 Communication in every day life. | P90 D8333 2010 Communication in every day life. |
Includes bibliographical references (pages 371-396) and index.
Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.