Marketing management / by Philip Kotler, Kevin Lane Keller.
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2012Edition: 14th [ed.].Description: xxii, 679 p. : col. ill. ; 29 cm.ISBN: 0-273-75336-3; 0132102927.Subject(s): Marketing -- School of Business and EducationDDC classification: 658.8
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF 5415 .13 .K64 2012 (Browse shelf) | Available | KYUC/2013/3561 | |||
|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF 5415 .13 .K64 2012 (Browse shelf) | 1 | Available | KYUC/2013/3560 | ||
|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF 5415 .13 .K64 2012 (Browse shelf) | 2 | Available | KYUC/2013/3559 |
Total holds: 0
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
Open Library: