The economics of quality, grades, and brands / Peter Bowbrick.
By: Bowbrick, Peter.
Material type:
TextPublisher: London ; New York : Routledge, 1992Description: xvii, 343 p. : ill. ; 23 cm.ISBN: 0415078482; 0415078474 (pbk.).Subject(s): Quality of products. -- School of Business and Education | Commercial products -- School of Business and Education | Brand choice. -- School of Business and Education | Consumers' preferences. -- School of Business and EducationDDC classification: 658.5/62
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF5415.15 .B69 1992 (Browse shelf) | Available | KYU/2017/6749 |
Total holds: 0
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| HF5415.13 .Z56 2013 Business to business marketing management : | HF5415.135 C72 1991 Strategic marketing | HF 5415.135 .K47 2011 Strategic marketing problems : | HF5415.15 .B69 1992 The economics of quality, grades, and brands / | HF5415.15.M67 2009 Eating the big fish : | HF5415.2 .B47 2013 Marketing Research. | HF5415.2.B779 2014 Marketing research / |
Includes bibliographical references (p. [323]-331) and indexes.
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