The economics of quality, grades, and brands / Peter Bowbrick.
By: Bowbrick, Peter.
Material type:
TextPublisher: London ; New York : Routledge, 1992Description: xvii, 343 p. : ill. ; 23 cm.ISBN: 0415078482; 0415078474 (pbk.).Subject(s): Quality of products. -- School of Business and Education | Commercial products -- School of Business and Education | Brand choice. -- School of Business and Education | Consumers' preferences. -- School of Business and EducationDDC classification: 658.5/62
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF5415.15 .B69 1992 (Browse shelf) | Available | KYU/2017/6749 |
Total holds: 0
Includes bibliographical references (p. [323]-331) and indexes.
Open Library: