Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, Oklahoma State University, R. Duane Ireland, Texas A&M University.
By: Barringer, Bruce R.
Contributor(s): Ireland, R. Duane.
Material type:
TextPublisher: Boston : Pearson, [2016]Edition: Fifth Edition.Description: xix, 568 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780133797190 (alk. paper).Subject(s): Entrepreneurship | New business enterprisesDDC classification: HB615 .B37 2016 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | HB615 .B37 2016 | Available | KYU/2017/7199 | |||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HB615 .B37 2016 | Available | KYU/2017/6852 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HB615 .B37 2016 | Available | KYU/2017/6853 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HB615 .B37 2016 | Available | KYU/2017/6854 |
Includes bibliographical references and indexes.
Preface/introduction -- Decision to become and entrepreneur -- Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Moving from an idea to an entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Managing and growing an entrepreneurial firm -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising -- Glossary -- Bibliographic references/index.