Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
By: Parente, Donald.
Material type:
TextPublisher: Mason, Ohio : Thomson/South-Western, c2006Edition: 4th ed.Description: xxvi, 400 p. : ill. ; 24 cm.ISBN: 9780324322712.Other title: Guide to marketing communication plans | Marketing communication plans.Subject(s): Advertising campaigns. -- School of Business and Education | Communication in marketing. -- School of Business and EducationDDC classification: HF5837 .P37 2006 Online resources: Table of contents
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF5837 .P37 2006 (Browse shelf) | Available | KYU/2017/6726 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF5837 .P37 2006 (Browse shelf) | Available | KYU/2017/6736 |
Total holds: 0
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| HF5823.W466 2015 Advertising : | HF5823 .7 1969 Advertising, Its Role in Modern Marketing : | HF5837 .P37 2006 Advertising campaign strategy : | HF5837 .P37 2006 Advertising campaign strategy : | HF 5837 .S74 1998 Truth, lies, and advertising : | HG 106 .G37 2013 An introduction to the mathematics of finance : | HG 106 .G37 2013 An introduction to the mathematics of finance : |
Includes bibliographical references and index.
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