Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
By: Parente, Donald.
Material type:
TextPublisher: Mason, Ohio : Thomson/South-Western, c2006Edition: 4th ed.Description: xxvi, 400 p. : ill. ; 24 cm.ISBN: 9780324322712.Other title: Guide to marketing communication plans | Marketing communication plans.Subject(s): Advertising campaigns | Communication in marketingDDC classification: HF5837 .P37 2006 Online resources: Table of contents
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF5837 .P37 2006 | Available | KYU/2017/6726 | ||
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Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF5837 .P37 2006 | Available | KYU/2017/6736 |
Total holds: 0
Includes bibliographical references and index.
Open Library: