Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle.
By: Keat, Paul G.
Contributor(s): Young, Philip K. Y | Erfle, Stephen E. (Stephen Eugene).
Material type:
TextPublisher: Boston : Pearson, c2013Edition: 7th ed.Description: xxvi, 593 p. : ill. ; 27 cm.ISBN: 9780273791935.Subject(s): Managerial economics. -- School of Business and EducationDDC classification: HD 30.22 .K43 2014 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HD 30.22 .K43 2014 (Browse shelf) | Available | KYU/2017/6692 | ||
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Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HD 30.22 .K43 2014 (Browse shelf) | Available | KYU/2017/6693 |
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| HD 30.22 .D38 2001 Managerial economics : | HD30.22 .D69 2013 Economic approaches to organizations / | HD30.22 .D69 2013 Economic approaches to organizations / | HD 30.22 .K43 2014 Managerial economics : | HD 30.22 .K43 2014 Managerial economics : | HD 30.22 .T46 2016 Managerial economics : Foundations of Business Analysis and Strategy | HD 30.22 .T46 2016 Managerial economics : Foundations of Business Analysis and Strategy |
Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.