Special events : creating and sustaining a new world for celebration Professor Joe Goldblatt, Ed.D., FRSA.
By: Goldblatt, Joe Jeff.
Material type:
TextSeries: The Wiley event management series.Publisher: Hoboken, New Jersey : Wiley, [2014]Edition: Seventh edition.Description: xxvi, 406 pages : illustrations (some color) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118626771 (hardback).Subject(s): Special events -- Management | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & TourismDDC classification: 394.2068 Other classification: BUS081000 Summary: "Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"-- Provided by publisher.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | GT3405 .G65 2014 | Available | KYU/2017/6450 |
Previous editions have different subtitles.
Includes bibliographical references (pages 378-385) and index.
"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"-- Provided by publisher.