Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention / Lisa K. Gundry, Jill R. Kickul.
By: Gundry, Lisa K.
Contributor(s): Kickul, Jill R.
Material type:
TextPublisher: Thousand Oaks, Calif. : Sage Publications, c2007Description: xix, 401 p. : ill. ; 26 cm.ISBN: 1412916569 (cloth : alk. paper).Subject(s): Strategic planning | Entrepreneurship | Small business -- ManagementDDC classification: HD 30.28 .G86 2007 Online resources: Table of contents only | Publisher description | Contributor biographical information | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HD 30.28 .G86 2007 | Available | KYU/2017/6683 | ||
|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HD 30.28 .G86 2007 | Available | KYU/2017/6684 | ||
|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HD 30.28 .G86 2007 | Available | KYU/2017/6685 |
Includes bibliographical references and index.
Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure.