Business-to-business marketing : a strategic approach / by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr.
By: Morris, Michael H.
Contributor(s): Pitt, Leyland F | Honeycutt, Earl D.
Material type:
TextPublisher: Thousand Oaks, Calif. : Sage Publications, c2001Edition: 3rd ed.Description: xxiii, 536 p. : ill. ; 26 cm.ISBN: 0803959648 (alk. paper).Subject(s): Industrial marketing. -- School of Business and EducationDDC classification: HF 5415.12 .M67 2001 Online resources: Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.12 .M67 2001 (Browse shelf) | Available | KYU/2017/6392 |
Total holds: 0
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| HF5415.12 .C68 2009 Marketing channels | HF5415.12 .C68 2009 Marketing channels | HF 5415.12 .K73 2010 International direct marketing | HF 5415.12 .M67 2001 Business-to-business marketing : | HF 5415.12 .P43 2014 Industrial marketing | HF 5415.12 .P47 2014 Strategic integrated marketing communications / | HF 5415.123 .C56 2007 Integrated advertising, promotion, and marketing communications: |
Includes bibliographical references (p. 507-516) and index.
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