Essentials of strategic management / Martyn Pitt & Dimitrios Koufopoulos.
By: Pitt, Martyn.
Contributor(s): Koufopoulos, Dimitrios N.
Material type:
TextPublisher: London ; Los Angeles : SAGE, 2012Description: xviii, 451 p. : ill. ; 24 cm.ISBN: 9781849201865 (hbk.); 1849201862 (hbk.); 9781849201872 (pbk.); 1849201870 (pbk.).Subject(s): Strategic planning. -- School of Business and EducationDDC classification: HD 30.28 .P58 2012 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HD 30.28 .P58 2012 (Browse shelf) | Available | KYU/2017/6373 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HD 30.28 .P58 2012 (Browse shelf) | Available | KYU/2017/6374 |
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| HD30.28 .P3395 2011 Strategic Management | HD 30.28 .P3395 2011 Strategic management : | HD 30.28 .P58 2006 Strategic management : | HD 30.28 .P58 2012 Essentials of strategic management / | HD 30.28 .P58 2012 Essentials of strategic management / | HD30.28.R634 1998 Strategy pure and simple II : | HD 30.28 .R64 2007 Bankable business plans / |
Includes bibliographical references (p. [403]-427) and index.
Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.