Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
By: Saunders, M. N. K.
Contributor(s): Lewis, Philip | Thornhill, Adrian.
Material type:
TextPublisher: New York : Pearson Education, 2015Edition: Seventh edition.Description: pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292016627.Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: HD 30.4 .S73 2015 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HD 30.4 .S73 2015 | Available | KYU/2017/6297 | ||
|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HD 30.4 .S73 2015 | Available | KYU/2017/6298 |
Revised edition of Research methods for business students, 2012.
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.