Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A.
Material type:
TextPublisher: New York, NY : McGraw-Hill, [2015]Edition: 10e.Description: xxxiv, 842 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789814575119; 0078028973 (alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: HF 5823 .B45 2015
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5823 .B45 2015 | Available | KYU/2017/6211 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5823 .B45 2015 | Available | KYU/2017/6212 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5823 .B45 2015 | Available | KYU/2017/6213 |
Total holds: 0
Includes bibliographical references (pages 280-810) and indexes.
Open Library: