Entrepreneurship & small business management / by Steve Mariotti, Caroline Glackin.
By: Mariotti, Steve.
Contributor(s): Glackin, Caroline.
Material type:
TextPublisher: Boston : Pearson, [2015]Edition: Second edition.Description: xxii, 697 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292078670.Other title: Entrepreneurship and small business management.Subject(s): Small business -- Management | EntrepreneurshipDDC classification: HD 62.7 .M37 2015 | Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HD 62.7 .M37 2015 | Available | KYU/2017/6174 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HD 62.7 .M37 2015 | Available | KYU/2017/6175 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HD 62.7 .M37 2015 | Available | KYU/2017/6176 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HD 62.7 .M37 2015 | Available | KYU/2017/6177 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HD 62.7 .M37 2015 | Available | KYU/2017/6178 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HD 62.7 .M37 2015 | Available | KYU/2017/6179 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HD 62.7 .M37 2015 | Available | KYU/2017/6180 |
Includes bibliographical references and index.
Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.