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Principles & practice of marketing / Jim Blythe.

By: Blythe, Jim.

Material type: Text

TextPublisher: Los Angeles : Sage, 2014Edition: 3rd edition.Description: xxvii, 772 pages : color illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781446274002 (pbk.); 9781446273999 (hardback).Other title: Principles and practice of marketing.Subject(s): Marketing. -- School of Business and EducationDDC classification: HF 5415 .B59 2014

List(s) this item appears in: Marketing

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Long Loan Book	Kirinyaga University Library General Stacks	Non-fiction	HF 5415 .B59 2014 (Browse shelf)	Available		KYU/2017/6037

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