Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons.
By: Dalrymple, Douglas J.
Contributor(s): Parsons, Leonard J.
Material type:
TextPublisher: New York : Wiley, c2000Edition: 2nd ed.Description: xiii, 341 p. : ill. ; 24 cm.ISBN: 0471353922 (acidfree paper).Subject(s): Marketing -- School of Business and EducationDDC classification: HF 5415.13 .D35 2000 Online resources: Publisher description | Table of Contents
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.13 .D35 2000 (Browse shelf) | Available | KYU/2017/5609 |
Total holds: 0
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| HF5415.127 G87 2003 How to get into marketing and PR | HF5415.129 .C68 2011 Marketing Channels | HF5415.13 .C533 2013 Supply Chain Management Strategy ,Planning And Operation | HF 5415.13 .D35 2000 Basic marketing management / | HF 5415.13 D846 2007 Principles of advertising and IMC: | HF 5415.13 .D846 2007 Principles of advertising & IMC: | HF 5415 .13 .H87 2007 Business marketing |
Includes bibliographical references and index.
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