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Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.

By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane, 1956-.
Material type: TextTextPublisher: Boston : Pearson, [2016]Edition: 15 [edition].Description: xxii, 692 pages,118 variously numbered pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292092621.Subject(s): Marketing -- School of Business and EducationDDC classification: HF 5415.13 .K64 2016
List(s) this item appears in: Marketing
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Long Loan Book Long Loan Book Kirinyaga University Library
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Non-fiction HF 5415.13 .K64 2016 (Browse shelf) Available KYU/2017/5865
Long Loan Book Long Loan Book Kirinyaga University Library
General Stacks
Non-fiction HF 5415.13 .K64 2016 (Browse shelf) Available KYU/2017/5866
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HF 5415 .13 .K64 2012 Marketing management / HF 5415 .13 .K64 2012 Marketing management / HF 5415.13 .K64 2016 Marketing management / HF 5415.13 .K64 2016 Marketing management / HF 5415.13 .L57 2016 Services marketing : HF5415.13.L5883 2011 Services marketing : HF5415.13.M253 2003 Marketing management :

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