E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.
By: Chaffey, Dave.
Material type:
TextPublisher: Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011Edition: 5th ed.Description: xxxi, 733 p. : col. ill., col. map ; 27 cm.ISBN: 9789332511170bk.); 0273752014 (pbk.).Other title: E-business and e-commerce management.Subject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: HF 5548.32 .C43 2012
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF 5548.32 .C43 2012 | Available | KYU/2017/5754 |
Total holds: 0
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
Open Library: