Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
By: Lovelock, Christopher H [author.].
Contributor(s): Wirtz, Jochen [author.].
Material type:
TextPublisher: New Jersey : World Scientific, [2016]Edition: Eighth edition.Description: pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781944659004 (hardcover); 9781944659011 (pbk.).Subject(s): Marketing -- School of Business and Education | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingAdditional physical formats: Online version:: Services marketingDDC classification: HF 5415.13 .L57 2016
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.13 .L57 2016 (Browse shelf) | Available | KYU/2017/5630 |
Total holds: 0
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| HF 5415 .13 .K64 2012 Marketing management / | HF 5415.13 .K64 2016 Marketing management / | HF 5415.13 .K64 2016 Marketing management / | HF 5415.13 .L57 2016 Services marketing : | HF5415.13.L5883 2011 Services marketing : | HF5415.13.M253 2003 Marketing management : | HF 5415.13 .M369 2014 Basic marketing : |
Includes index.
Open Library: