Public Relations : The profession and the practice Dan Lattimore ... [et al.].
Contributor(s): Lattimore, Dan.
Material type:
TextPublisher: New York : McGraw-Hill, 2011Edition: 4th ed.Description: 1 v. (various pagings) : col. ill. ; 26 cm.ISBN: 9780071310727.Subject(s): Public relations. -- School of Business and Education | Public relations -- United StatesDDC classification: HM 1221 .P82 2011 | Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library | HM 1221 .P82 2012 (Browse shelf) | Available | KYU/2017/5749 | ||
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Long Loan Book
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Kirinyaga University Library | HM 1221 .P82 2012 (Browse shelf) | Available | KYU/2017/5750 |
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| HM 1221 .N49 2013 This is PR : | HM1221.P82 2011 Public relations : | HM 1221.P82 2012 Public relations, the profession and the practice. | HM 1221 .P82 2012 Public Relations : The profession and the practice | HM 1221 .P82 2012 Public Relations : The profession and the practice | HM 1221 .R43 2014 Effective public relations and media strategy | HM 1221 .S65 2009 The global public relations handbook : |
Includes bibliographical references and index.
Machine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter 4. Law and EthicsPart II: THE PROCESSChapter 5. Research: Understanding Public OpinionChapter 6. Strategic Planning for Public Relations EffectivenessChapter 7. Action and CommunicationChapter 8. Evaluating Public Relations EffectivenessPart III: THE PUBLICSChapter 9. Social and Traditional Media RelationsChapter 10. Employee CommunicationChapter 11. Community RelationsChapter 12. Consumer Relations and Marketing Chapter 13. Investor RelationsPart IV: THE PRACTICEChapter 14. Public Affairs: Relations with GovernmentChapter 15. Public Relations in Nonprofit OrganizationsChapter 16. Corporate Public RelationsAppendix 1: Writing A-1Appendix 2: Speechmaking A-9Appendix 3: Video Production.
"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"-- Provided by publisher.