Basic marketing : a marketing strategy planning approach / William D. Perreault, J. Joseph P. Cannon, E. Jerome McCarthy,
By: Perreault, William D.
Contributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome).
Material type:
TextPublisher: New York, NY : McGraw-Hill Irwin, [2014]Edition: 19th edition.Description: xl, 725 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781259060762; 0078028981 (alk. paper).Subject(s): Marketing -- School of Business and EducationDDC classification: HF 5415.13 .M369 2014
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.13 .M369 2014 (Browse shelf) | Available | KYU/2017/5657 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.13 .M369 2014 (Browse shelf) | Available | KYU/2017/5658 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.13 .M369 2014 (Browse shelf) | Available | KYU/2017/5659 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.13 .M369 2014 (Browse shelf) | Available | KYU/2017/5660 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.13 .M369 2014 (Browse shelf) | Available | KYU/2017/5661 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.13 .M369 2014 (Browse shelf) | Available | KYU/2017/5662 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.13 .M369 2014 (Browse shelf) | Available | KYU/2017/5663 | ||
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.13 .M369 2014 (Browse shelf) | Available | KYU/2017/5664 |
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| HF 5415.13 .M369 2014 Basic marketing : | HF 5415.13 .M369 2014 Basic marketing : | HF 5415.13 .M369 2014 Basic marketing : | HF 5415.13 .M369 2014 Basic marketing : | HF 5415.13 .M37 2015 Marketing management / | HF 5415.13 .M85 2010 Marketing management : | HF 5415.13 .M85 2010 Marketing management : |
Includes bibliographical references and index.
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