Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank.
Contributor(s): Reid, David A. (David Alan) | Plank, Richard E.
Material type:
TextSeries: The foundation series in business marketing. Publisher: New York : Best Business Books, c2004Description: xxiii, 283 p. ; 23 cm.ISBN: 0789023113 (case : alk. paper); 0789023121 (soft : alk. paper).Uniform titles: Journal of business-to-business marketing. Subject(s): Industrial marketing -- Research | Marketing research. -- School of Business and EducationDDC classification: HF 5415.1263 .R45 2004 Online resources: Table of contents
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.1263 .R45 2004 (Browse shelf) | Available | KYU/2017/5230 |
Total holds: 0
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| HF 5415.123 .C56 2007 Integrated advertising, promotion, and marketing communications: | HF 5415.123 .S65 2016 Marketing communications : | HF 5415.123 .S65 2016 Marketing communications : | HF 5415.1263 .R45 2004 Fundamentals of business marketing research / | HF5415.1265.S393 2015 The new rules of marketing & PR : | HF5415.127 G87 2003 How to get into marketing and PR | HF5415.129 .C68 2011 Marketing Channels |
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."
Includes bibliographical references and index.
Open Library: