Principles of services marketing / Adrian Palmer.
By: Palmer, Adrian.
Material type:
TextPublisher: London ; New York : McGraw-Hill, c1994Description: xvi, 345 p. : ill. ; 24 cm.ISBN: 9781308486802.Subject(s): Marketing -- School of Business and Education | Service industriesDDC classification: HF 5415.13 .P35 2014
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Long Loan Book
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Kirinyaga University Library General Stacks | Non-fiction | HF 5415.13 .P35 2014 (Browse shelf) | Available | KYU/2017/5214 |
Total holds: 0
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| HF 5415.13 .M85 2010 Marketing management : | HF 5415.13 .M85 2010 Marketing management : | HF 5415.13 .M85 2010 Marketing management : | HF 5415.13 .P35 2014 Principles of services marketing / | HF 5415.13 .P48 2013 Marketing management : | HF5415.13.R4 1973 Introduction to marketing management; | HF5415.13 .S29 2008 Marketing management |
Includes bibliographical references (p. [331]-340) and index.
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