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Principles of services marketing / Adrian Palmer.

Material type: Text

TextPublisher: London ; New York : McGraw-Hill, c1994Description: xvi, 345 p. : ill. ; 24 cm.ISBN: 9781308486802.Subject(s): Marketing -- Management | Service industries -- MarketingDDC classification: HF 5415.13 .P35 2014

List(s) this item appears in: Marketing | Principles of Management

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
Long Loan Book	Kirinyaga University Library General Stacks	Non-fiction	HF 5415.13 .P35 2014	Available		KYU/2017/5214

Total holds: 0

Includes bibliographical references (p. [331]-340) and index.

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