Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type:
TextPublisher: New York, NY : McGraw-Hill Irwin, c2013Edition: 11th ed.Description: xvii, 796 p. : ill. (some col.) ; 27 cm.ISBN: 9789814577663.Subject(s): Marketing -- Management | Marketing -- School of Business and EducationDDC classification: HF 5415.13 .P48 2013
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Long Loan Book
|
Kirinyaga University Library General Stacks | Non-fiction | HF 5415.13 .P48 2013 (Browse shelf) | Available | KYU/2017/5078 |
Total holds: 0
Close shelf browser
|
|
|
|
|
No cover image available No cover image available |
|
||
| HF 5415.13 .M85 2010 Marketing management : | HF 5415.13 .M85 2010 Marketing management : | HF 5415.13 .P35 2014 Principles of services marketing / | HF 5415.13 .P48 2013 Marketing management : | HF5415.13.R4 1973 Introduction to marketing management; | HF5415.13 .S29 2008 Marketing management | HF5415.13 .S64 2006 Marketing Management |
Includes bibliographical references and index.
Open Library: