Advertising, Its Role in Modern Marketing : (Record no. 716)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00550nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260521155721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150806b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | N/A |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KyUCL |
| Transcribing agency | KYUC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | EN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .D7 1969 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 566 |
| Personal name | Dunn S. Watson. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, Its Role in Modern Marketing : |
| Statement of responsibility, etc. | by Dunn S. Watson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Holt, Rinehart and Winston, Inc |
| Date of publication, distribution, etc. | 1969. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 629p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| General subdivision | School of Business and Education |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Long Loan Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Kirinyaga University Library | Kirinyaga University Library | General Stacks | 2015-08-06 | Purchase | 2500.00 | HF5823 .7 1969 | KYUC/2011/2929 | 2015-08-06 | 2015-08-06 | Long Loan Book |