| 000 -LEADER |
|---|
| fixed length control field |
01099cam a2200313 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4553013 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260511113448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
730330s1973 ilua bs 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
72090532 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256014426 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
KYUCL |
| Transcribing agency |
KYUC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.R4 1973 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rewoldt, Stewart H. |
| Fuller form of name |
(Stewart Henry), |
| Dates associated with a name |
1922-1979. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to marketing management; |
| Remainder of title |
text and cases |
| Statement of responsibility, etc. |
[by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Homewood, Ill., |
| Name of publisher, distributor, etc. |
R. D. Irwin, |
| Date of publication, distribution, etc. |
1973. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 825 p. |
| Other physical details |
illus. |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
On spine: Marketing management. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
School of Business and Education |
| Source of heading or term |
Marketing |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, James D. |
| Fuller form of name |
(James Dacon), |
| Relator term |
joint author. |
|
|---|
| Personal name |
Warshaw, Martin R., |
| Relator term |
joint author. |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Marketing management. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
2 |
| e |
opcn |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Long Loan Book |
