Integrated advertising, promotion, and marketing communications: (Record no. 468)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00616nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260708114514.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150804b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-203-3305-5 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KYUCL |
| Transcribing agency | KYUC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | .C56 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 365 |
| Personal name | Clow E. Kenneth and Donald Baack |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications: |
| Statement of responsibility, etc. | Clow E. Kenneth [and] Donald Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | PHI Learning limited |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 515p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| General subdivision | School of Business and Education |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Long Loan Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Kirinyaga University Library | Kirinyaga University Library | General Stacks | 2015-08-04 | Purchase | 1030.00 | 3 | HF 5415.123 .C56 2007 | KYUC/2014/4338 | 2026-03-31 | 2020-02-24 | 2015-08-04 | Long Loan Book | |||||
| Non-fiction | Kirinyaga University Library | Kirinyaga University Library | General Stacks | 2015-08-10 | Purchase | 1030.00 | 4 | HF 5415.123 .C56 2007 | KYUC/2014/4339 | 2026-03-31 | 2019-08-14 | 2015-08-10 | Long Loan Book |