Strategic marketing (Record no. 445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00486nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260512135449.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150804b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-256-08793-8 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KyUCL |
| Transcribing agency | KYUC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | EN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.135 |
| Item number | .C72 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 344 |
| Personal name | Craven, W. David |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| Remainder of title | [by] Craven, W. David |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | America. |
| Name of publisher, distributor, etc. | Irwin. |
| Date of publication, distribution, etc. | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 833p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| General subdivision | School of Business and Education |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Long Loan Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Kirinyaga University Library | Kirinyaga University Library | General Stacks | 2015-08-04 | Purchase | 3000.00 | 1 | HF5415.135 C72 1991 | KYUC/2008/1305 | 2017-01-16 | 2017-01-10 | 2015-08-04 | Long Loan Book |