| 000 -LEADER |
|---|
| fixed length control field |
00580nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260602145629.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150804b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-13-713184-6 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
KYUCL |
| Transcribing agency |
KYUC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
EN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 |
| Item number |
.K636 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
332 |
| Personal name |
Kotler, Philip and Kevin, Lane Keller |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
A frame work for marketing management |
| Statement of responsibility, etc. |
Kotler, philip [and] kevin, lane keller |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
USA, |
| Name of publisher, distributor, etc. |
Pearson. |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
384p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Marketing |
| General subdivision |
School of Business and Education |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Long Loan Book |
