Fundamentals of marketing: (Record no. 424)

000 -LEADER
fixed length control field 00572nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260512115403.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150804b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9966-44-373-8
040 ## - CATALOGING SOURCE
Original cataloging agency KyUCL
Transcribing agency KyUC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title EN
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K53 2009
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 325
Personal name Kibera, Francis and B. chege Waruingi
245 ## - TITLE STATEMENT
Title Fundamentals of marketing:
Remainder of title An african perspective
Statement of responsibility, etc. by Kibera, Francis & B. chege Waruingi
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Nairobi
Name of publisher, distributor, etc. Kenya literature bureau
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 259p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
General subdivision School of Business and Education
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Non-fiction Kirinyaga University Library Kirinyaga University Library General Stacks 2015-08-04 Purchase 2500.00 28 HF 5415 .K53 2009 KYUC/2011/2823 2026-03-31 2025-01-28 2015-08-04 Long Loan Book
          Non-fiction Kirinyaga University Library Kirinyaga University Library General Stacks 2015-08-26 Purchase 2500.00 19 HF5415 .K53 2009 KYUC/2012/3242 2023-03-14 2023-02-01 2015-08-26 Long Loan Book
          Non-fiction Kirinyaga University Library Kirinyaga University Library General Stacks 2015-08-28 Purchase 2500.00 34 HF5415 .K53 2009 KYUC/2008/1278 2025-11-10 2025-11-04 2015-08-28 Long Loan Book

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