| 000 -LEADER |
| fixed length control field |
01208cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
| control field |
15549071 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20250812122411.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
081208s2010 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
2008053012 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9781292040332 |
|
| International Standard Book Number |
0136049966 (casebound) |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
(OCoLC)ocn216941213 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Transcribing agency |
KyUL |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
C#P |
| -- |
BWX |
| -- |
DLC |
| Language of cataloging |
english |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HC 79 |
| Item number |
.S53 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
HC 79 .S53 2014 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Mohr, Jakki J. |
| 245 10 - TITLE STATEMENT |
| Title |
Marketing of high-technology products and innovations / |
| Statement of responsibility, etc. |
Jakki Mohr, Sanjit Sengupta, Stanley Slater. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc. |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxvi, 538 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
High technology industries |
| General subdivision |
School of Business and Education |
| Source of heading or term |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Sengupta, Sanjit. |
|
| Personal name |
Slater, Stanley F. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
Long Loan Book |