Marketing of high-technology products and innovations / (Record no. 4118)

000 -LEADER
fixed length control field 01208cam a2200313 a 4500
001 - CONTROL NUMBER
control field 15549071
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250812122411.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081208s2010 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008053012
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292040332
International Standard Book Number 0136049966 (casebound)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn216941213
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KyUL
Modifying agency BTCTA
-- BAKER
-- YDXCP
-- C#P
-- BWX
-- DLC
Language of cataloging english
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HC 79
Item number .S53 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number HC 79 .S53 2014
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mohr, Jakki J.
245 10 - TITLE STATEMENT
Title Marketing of high-technology products and innovations /
Statement of responsibility, etc. Jakki Mohr, Sanjit Sengupta, Stanley Slater.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 538 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element High technology industries
General subdivision School of Business and Education
Source of heading or term Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sengupta, Sanjit.
Personal name Slater, Stanley F.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction Kirinyaga University Library Kirinyaga University Library General Stacks 2017-03-14 Purchase 7072.00 HC 79 .S53 2014 KYU/2017/7497 2017-03-14 2017-03-14 Long Loan Book

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