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Marketing, an introduction : (Record no. 405)

000 -LEADER
fixed length control field	00562nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260611144951.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150804b xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-007709876-6
040 ## - CATALOGING SOURCE
Original cataloging agency	KyUCL
Transcribing agency	KYUC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	EN
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.M37 2004
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN)	315
Personal name	Masterson, Rosalind and David, Pickton.
245 ## - TITLE STATEMENT
Title	Marketing, an introduction :
Statement of responsibility, etc.	[by] Masterson, Rosalind and David, Pickton.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York;
Name of publisher, distributor, etc.	McGraw-Hill Education.
Date of publication, distribution, etc.	2004.
300 ## - PHYSICAL DESCRIPTION
Extent	444p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	Marketing
General subdivision	School of Business and Education
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Long Loan Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Price effective from	Koha item type
					Non-fiction	Kirinyaga University Library	Kirinyaga University Library	General Stacks	2015-08-04	Purchase	3000.00	2	HF5415 .M37 2004	KYUC/2011/2784	2015-12-04	2015-11-30	2015-08-04	Long Loan Book

Kirinyaga University Library