Business marketing : (Record no. 4024)

000 -LEADER
fixed length control field 01336cam a2200337 a 4500
001 - CONTROL NUMBER
control field 15098820
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250806090754.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071130s2009 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007049241
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529905 (alk. paper)
International Standard Book Number 0073529907 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn182716623
System control number (OCoLC)182716623
040 ## - CATALOGING SOURCE
Original cataloging agency KyUL
Transcribing agency KyU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .D92 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dwyer, F. Robert.
245 10 - TITLE STATEMENT
Title Business marketing :
Remainder of title connecting strategy, relationships, and learning /
Statement of responsibility, etc. F. Robert Dwyer, John F. Tanner, Jr.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 678 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 653-661) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term Marketing
General subdivision School of Business and Education
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tanner, John F.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html">http://www.loc.gov/catdir/enhancements/fy0808/2007049241-d.html</a>
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007049241-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Non-fiction Kirinyaga University Library Kirinyaga University Library General Stacks 2017-03-02 Purchase 3837.00 1 HF5415 .D92 2009 KYU/2017/7260 2026-03-31 2019-03-23 2017-03-02 Long Loan Book

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