| 000 -LEADER |
|---|
| fixed length control field |
01418cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15390730 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250806121913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080731s2009 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008034041 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA8D8800 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
014852321 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780765622600 (pbk. : alk. paper) |
|
|---|
| International Standard Book Number |
0765622602 (pbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn239238559 |
|
|---|
| System control number |
(OCoLC)239238559 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
KyUL |
| Modifying agency |
YDXCP |
| -- |
BTCTA |
| -- |
UKM |
| -- |
C#P |
| -- |
BWX |
| -- |
CDX |
| -- |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5823 |
| Item number |
.J84 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
HF 5823 .J84 2009 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jugenheimer, Donald W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising management / |
| Statement of responsibility, etc. |
Donald W. Jugenheimer and Larry D. Kelley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Armonk, N.Y. : |
| Name of publisher, distributor, etc. |
M.E. Sharpe, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 222 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
School of Business and Education |
| Source of heading or term |
Marketing |
|
|---|
| Topical term or geographic name as entry element |
Advertising. |
| Source of heading or term |
Marketing |
| General subdivision |
School of Business and Education |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| Form subdivision |
Case studies. |
| Source of heading or term |
Marketing |
| General subdivision |
School of Business and Education |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kelley, Larry D., |
| Dates associated with a name |
1955- |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0824/2008034041.html">http://www.loc.gov/catdir/toc/ecip0824/2008034041.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Long Loan Book |
