Global e-commerce and online marketing : (Record no. 3950)

000 -LEADER
fixed length control field 01194cam a22003014a 4500
001 - CONTROL NUMBER
control field 12255900
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250626092057.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 001213s2002 ctua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00068787
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781567204070
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KyUL
Modifying agency DLC
Language of cataloging english
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title EN
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5548.32
Item number .G46 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number HF 5548.32 .G46 2002
Edition number 21
245 00 - TITLE STATEMENT
Title Global e-commerce and online marketing :
Remainder of title watching the evolution /
Statement of responsibility, etc. edited by Nikhilesh Dholakia ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Westport, Conn. :
Name of publisher, distributor, etc. Quorum Books,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 316 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [287]-306) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce.
Source of heading or term Marketing
General subdivision School of Business and Education
Topical term or geographic name as entry element Internet marketing.
Source of heading or term Marketing
General subdivision School of Business and Education
Topical term or geographic name as entry element Globalization.
Source of heading or term Marketing
General subdivision School of Business and Education
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dholakia, Nikhilesh,
Dates associated with a name 1947-
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Non-fiction Kirinyaga University Library Kirinyaga University Library General Stacks 2017-03-01 Purchase 13435.00 2 HF 5548.32 .G46 2002 KYU/2017/6465 2026-05-14 2026-05-14 2017-03-01 Long Loan Book

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