| 000 -LEADER |
|---|
| fixed length control field |
01431cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15676136 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250731101309.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080318s2007 gw a s 000|0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2009659318 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783642072581 |
|
|---|
| International Standard Book Number |
9783540396314 (print) |
|
|---|
| International Standard Book Number |
3540396314 (print) |
|
|---|
| International Standard Book Number |
9783540396321 (ebook) |
|
|---|
| International Standard Book Number |
3540396322 (ebook) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(UK-RwCLS)cis7773389 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
111778 |
| Source of stock number/acquisition |
MIL |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UK-RwCLS |
| Transcribing agency |
KyUL |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.12 |
| Item number |
.K73 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
HF 5415.12 .K73 2010 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
International direct marketing |
| Medium |
[electronic resource] : |
| Remainder of title |
principles, best practices, marketing facts / |
| Statement of responsibility, etc. |
Manfred Krafft...[et al.] (editors). |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Berlin ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Springer, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xxv, 326 p. : |
| Other physical details |
col. ill.) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from e-book title screen (viewed March 18, 2008). |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also available in print. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| Source of heading or term |
Marketing |
| General subdivision |
School of Business and Education |
|
|---|
| Topical term or geographic name as entry element |
Direct marketing. |
| Source of heading or term |
Marketing |
| General subdivision |
School of Business and Education |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krafft, Manfred. |
| 776 0# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Qualifying information |
Original |
| Record control number |
(DLC) 2007934291 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Connect to MyiLibrary resource |
| Uniform Resource Identifier |
<a href="http://www.myilibrary.com?id=111778">http://www.myilibrary.com?id=111778</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
u |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Long Loan Book |
