International marketing strategy : (Record no. 3911)

000 -LEADER
fixed length control field 01162cam a2200313 a 4500
001 - CONTROL NUMBER
control field 2068883
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250812084522.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940524s1994 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94020949
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473723702
International Standard Book Number 0415089859 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KyUL
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 1416
Item number .D66 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number HF 1416 .D66 2016
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Phillips, Chris,
Dates associated with a name 1941-
245 10 - TITLE STATEMENT
Title International marketing strategy :
Remainder of title analysis, development, and implementation /
Statement of responsibility, etc. Chris Phillips, Isobel Doole, and Robin Lowe.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 465 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision School of Business and Education
Source of heading or term Marketing
Topical term or geographic name as entry element Export marketing
General subdivision School of Business and Education
Source of heading or term Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Doole, Isobel.
Personal name Lowe, Robin,
Dates associated with a name 1945-
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Long Loan Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
          Non-fiction Kirinyaga University Library Kirinyaga University Library General Stacks 2017-03-01 Purchase HF 1416 .D66 2016 KYU/2017/7396 2026-03-31 2017-03-01 Long Loan Book

Email: enquiries@kyu.ac.ke| Website: www.kyu.ac.ke

Powered by Koha