Marketing communications : discovery, creation and conversations (Record no. 3908)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00564nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250806084540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170301b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292092614 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KyUL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | EN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .F55 2016 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF 5415 .F55 2016 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications : discovery, creation and conversations |
| Statement of responsibility, etc. | Fill, Chris and Sarah Turnbull |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 724 P.: |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| General subdivision | School of Business and Education |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Long Loan Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Kirinyaga University Library | Kirinyaga University Library | General Stacks | 2017-03-01 | Purchase | 6600.00 | 1 | HF 5415 .F55 2016 | KYU/2017/7245 | 2017-03-22 | 2017-03-20 | 2017-03-01 | Long Loan Book |