| 000 -LEADER |
| fixed length control field |
01202cam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
| control field |
13294899 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20250731144607.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
030717s2003 si a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
2003411922 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0131001353 (pbk.) |
|
| International Standard Book Number |
0131066250 (hard) |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
(DLC) 2003411922 |
| 037 ## - SOURCE OF ACQUISITION |
| Source of stock number/acquisition |
Library of Congress -- Jakarta Overseas Office |
| Terms of availability |
S[dollar]42.90 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
| Authentication code |
lcode |
| 043 ## - GEOGRAPHIC AREA CODE |
| Geographic area code |
a------ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.13.M253 2003 |
| Item number |
.M253 2003 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Edition number |
HF5415.13.M253 2003 |
| 245 00 - TITLE STATEMENT |
| Title |
Marketing management : |
| Remainder of title |
an Asian perspective / |
| Statement of responsibility, etc. |
Philip Kotler ... [et al.]. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc. |
Singapore ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxvi, 771 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
School of Business and Education |
| Source of heading or term |
Marketing |
|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
Asia |
| Form subdivision |
Case studies. |
| Source of heading or term |
Marketing |
| General subdivision |
School of Business and Education |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Kotler, Philip. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
| a |
7 |
| b |
cbc |
| c |
origode |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
Long Loan Book |