Principles of marketing / (Record no. 3649)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00801pam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 915960 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250626135517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 820623s1983 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 82012335 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292104805 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KyUL |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .K68 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 676 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Prentice-Hall series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Source of heading or term | Marketing |
| General subdivision | School of Business and Education |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Long Loan Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Kirinyaga University Library | Kirinyaga University Library | General Stacks | 2017-02-27 | Purchase | 6391.00 | 8 | HF 5415 .K68 2012 | KYU/2017/6715 | 2024-07-18 | 2024-07-12 | 2017-02-27 | Long Loan Book | |||||
| Non-fiction | Kirinyaga University Library | Kirinyaga University Library | General Stacks | 2017-02-27 | Purchase | 6391.00 | 4 | HF 5415 .K68 2012 | KYU/2017/6716 | 2026-03-31 | 2023-02-27 | 2017-02-27 | Long Loan Book | |||||
| Non-fiction | Kirinyaga University Library | Kirinyaga University Library | General Stacks | 2017-02-27 | Purchase | 6391.00 | 9 | HF 5415 .K68 2012 | KYU/2017/6717 | 2026-03-31 | 2020-01-27 | 2017-02-27 | Long Loan Book | |||||
| Non-fiction | Kirinyaga University Library | Kirinyaga University Library | General Stacks | 2017-02-27 | Purchase | 6391.00 | 6 | HF 5415 .K68 2012 | KYU/2017/6718 | 2022-04-05 | 2022-03-29 | 2017-02-27 | Long Loan Book |