| 000 -LEADER |
|---|
| fixed length control field |
02594cam a22003618i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18066963 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250522114304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140313s2015 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014008262 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781609018986 (alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
KyUL |
| Language of cataloging |
eng |
| Transcribing agency |
KyUL |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
EN |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 9940 |
| Item number |
.R38 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
HD 9940 .R38 2015 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rath, Patricia Mink. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The why of the buy : |
| Remainder of title |
consumer behavior and fashion marketing / |
| Statement of responsibility, etc. |
Patricia Mink Rath, Marketing Education Consultant--Winnetka, IL, Stefani Bay, The Illinois Institute of Art--Chicago, Richard Petrizzi, The Illinois Institute of Art--Chicago, Penny Gill, PWG Communications Inc., White Plains, NY. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Fairchild Books, An Imprint of Bloomsbury Publishing Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 451 pages ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 433-434) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- Acknowledgments -- Introduction -- We are all consumers -- Why is consumer behavior important to the fields of fashion and design? -- Consumer behavior, marketing, and fashion : a working relationship -- Internal factors influence fashion consumers -- How fashion consumers perceive, learn, and remember -- Motivation and the fashion consumer -- Attitude and the fashion consumer -- Personality and the fashion consumer -- External factors influence fashion consumers -- Age, family, and life cycle influences -- Social influences on fashion consumers -- Demographics, psychographics, and the fashion consumer -- How fashion marketers communicate and consumers decide -- How marketers obtain and use consumer information -- Social media and the fashion consumer -- Consumer decision making -- How fashion consumers buy -- Global consumers of fashion and design -- Fashion consumers and responsible citizenship -- How ethics and social responsibility impact consumer behavior -- The role of government for fashion consumers -- References -- Glossary -- Credits -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Fashion merchandising |
| Source of heading or term |
Marketing |
| General subdivision |
School of Business and Education |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Long Loan Book |
