Kirinyaga University Library catalog

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Meldrum, Mike.

Marketing in a nutshell : key concepts for non-specialists / by Meldrum, Mike and Malcolm McDonald. - 1st ed. - Amsterdam ; Boston : Elsevier, c2007. - x, 294 p. : ill. ; 24 cm.

Includes index.

ISBN: 0750681330 (pbk.)

LCCN: 2006935285

Subjects--Personal Names: --School of Business and Education

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .M4419 2007

Dewey Class. No.: 658.8

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